Boermarke’s areas of expertise
Perfectly aligned with a conscious and healthy lifestyle
Data and knowledge combined
Integration of market data, product expertise, and international trends for strategic growth.
Specialised category managers
Experts per product group with an eye for country- and target group–specific differences.
Focus on sustainable growth
Focused on structural improvement of shelf performance and assortment development.
Category Management & Focus
Knowing what is happening in the market is crucial to being successful. That is why Boermarke has extensive market insights within the cheese, yogurt, and ice cream categories. We actively use this knowledge to support category management, assortment decisions, positioning, and promotion.
Innovation & Development
Innovation is at the core of what we do. Our in-house R&D department forms the beating heart of the organization when it comes to product development, nutritional optimization, and technological innovation.
Markets & Collaboration
At Boermarke, we work to provide customers across various European countries with the finest plant-based products. With our universal core assortment, we are able to produce efficiently at scale and remain competitive.
Trade Marketing & Insights
Knowing what is happening in the market is crucial to success. That is why Boermarke has extensive market data and consumer insights within the cheese, yogurt, and ice cream categories. As a category leader, we actively use this knowledge to support category management, assortment decisions, positioning, and promotion.
Private Label & Vairy
At Boermarke, we have been a trusted partner for private label products within the plant-based dairy category for many years. Whether you are looking to develop a strategic own brand, launch a temporary promotion, or introduce a smaller-scale product, we offer the flexibility and expertise to make it happen.
Warehousing & Logistics
A strong product deserves reliable logistics. At Boermarke, we ensure that storage and transportation are efficient, flexible, and sustainable. From our factory to the customer, everything is carefully managed in-house.
Insight that drives growth
Strong category management is about more than just numbers. At Boermarke, we combine market data, product expertise, and international insights to achieve sustainable growth on the shelf. Each of our category managers is a specialist in their product group and attuned to the dynamics of different countries and target audiences.
- Focus per country
- Continuous market analyses
- Sharp assortment recommendations
- Close collaboration with sales and trade marketing
The partner in vegan dairy
As a family-owned business, Boermarke has been producing fresh dairy products for over 30 years. With passion, we create the tastiest products every day. Our roots lie in fresh dairy, but today we proudly produce the most delicious plant-based products.
Our category managers
Andrea – Category Manager Cheese
“For plant-based cheese, we closely monitor developments in the United Kingdom, where Cheddar is popular, and in Germany, where there is a preference for a more ‘würzig’ (savory) profile. This knowledge helps us translate local tastes into successful product launches.”
Ester – Category Manager Yogurt
“The yogurt category is constantly evolving, from high-protein to mildly fermented products and gut health solutions. By carefully tracking consumer preferences in each country, we can respond precisely to trends and ensure optimal shelf placement.”
Category Manager Ice Cream
“The ice cream category experiences strong seasonal peaks, but also offers interesting niches such as sugar-free and indulgence products. We actively follow these trends and translate them into products that connect with the right consumer at the right moment.”
Vairy: Our plant-based dairy alternative
We develop dairy alternatives that are not only creamy and full of flavor, but also provide a complete plant-based alternative to traditional dairy products.
